Running a business can be quite tricky and in order to do it right, you need to be informed. The perfect way! Pinterest is a social network that is still young and growing, but don’t let this scare you. It has the advantage of being ‘born’ in an era that loves to promote products and be up to date with the latest ideas in terms of social media.
Lucky for you, if you focus on Pinterest in order to promote products and explore all the features of a social media network, the advantages are countless. Towards the end of last year, Pinterest launched business pages, making it easier for those who have their business on this social platform to promote products and develop a large community interested in their services. Now it is easier for those who want to expand and make their services popular online. Further on, you will be provided with a few tips on the manner in which one can use Pinterest to promote products.
Promote products on Pinterest!
1. Original and in trend. If you want to succeed, be original. People love to see new photos with new products, things that are genuinely unique and bring a new idea into perspective. This way you can drive a lot of traffic and promote products on your Pinterest page without worrying about the results. In addition to this, you also need to take advantage of the most popular holidays. Periods like Christmas, Easter, Mother’s Day, Halloween, Thanksgiving, Hanukkah and many others are great opportunities for people to give gifts, help others and do good deeds. You can create a special board with your holiday products and add there pins with all the products that you sell. Share the price and details about them in order to keep customers engaged.
2. Build a theme. Just like in the example above, you need to promote products according to a certain common link. You can create multiple boards based on an interesting theme. It can be color, uses, locations, materials, designs, ingredients or whatever suits your services best. Once you have settled the theme, add here pins related to it and complete descriptions that can help viewers search for the things that they are interested in. This idea is great in order to promote products because you can also add SEO services to it. Just throw in the keyword of your choice in the pin description, board title and board description and you are all set.
3. Generate leads and build an audience. In order to generate leads, you need to start creating quality content, write a short, but appealing description about it on the landing page, bring in an attractive cover photo and share the content. This way you will increase your traffic and promote products successfully. Furthermore, do not forget to create the proper audience before launching anything. If you want to sell your products, you need to have the right number of followers that know and are genuinely interested in your services.
That’s all folks! Using Pinterest to promote products and your business is quite simple as long as you have the right tools and strategies. Don’t miss out on an impressive social platform. Soon enough you will become a top leader!
Source: Social Media Examiner